We've sat by, watched and even participated in this "bigger is better" mentality - which has extended equally to the numbers clocked on a processor and its cores. We've not been the only ones who have observed this however, and Motorola and Google have set out to make us reconsider whether we really should be caught up in the spec race.
Motorola believes their Moto X presents itself as a viable alternative in a world of smartphone sameness, and the titans already on offer, and while the Moto X doesn't shine in numbers on a sheet of paper, its objective is to wow users in its real world performance, use and personalisation. Part of this real world use factor boils down to the fit of a device in the hand, and the ease with which is can be taken places and used with little hassle. The size of the Moto X and portability is one of the reasons the device appeals to me, and what I'm sure will be many others.